Awareness of white water rafting

With the 2012 Olympics happening in England this year, a white water course has been created for the canoeing events. The Lee Valley White water Centre is finished and open to the public.
With the opening of this facility there is a build up of the white water paddling industry. Many articles are being streamed out to create an awareness of what it is about, how close and available it is to the local market, the risks involved and how safe it is.
Here is an article on white water rafting geared to those who have never paddled before.